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AI marketing glossary

AI marketing glossary — agentic AI, GTM, and RevOps terms explained

Clear, plain-spoken AI marketing definitions — agentic AI definitions, GTM terms, RevOps glossary entries, funnel marketing terms, and AI go-to-market terminology. Each term is grounded in how dolv actually works, so you can learn the concept and then watch it run.

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A–Z

All terms, A–Z

Every glossary entry in one alphabetized list, each with a one-line definition.

Foundations

Core concepts

The foundational entries — and how dolv implements each one in the product.

Go deeper on the foundations in the grounded AI pillar or the AI agents pillar.

Measurement

Funnel & measurement terms

The funnel marketing terms — anchored to dolv’s funnel intelligence and correlation engine.

dolv weights these stages into one composite health score (TOFU 0.25, MOFU 0.40, BOFU 0.35) against a rolling 30-day baseline. See the full funnel intelligence pillar.

In the product

See these concepts in the product

Definitions are useful; watching them execute is better. Every term here is a real dolv capability.

A glossary is only worth so much in the abstract. In dolv, these aren’t buzzwords — they’re how the command center operates. Grounded AI prepends your company context to every call. Agentic AI calls 25+ tools to do real work. Human-in-the-loop approvals gate anything public. And TOFU / MOFU / BOFU intelligence scores one unified funnel so you always know where the work should go next.

Read the definitions, then open the platform overview to see grounded chat, the Approvals inbox, multi-agent campaigns, and funnel intelligence in one place — or browse the blog for deeper guides.

FAQ

Glossary questions

Quick answers to the terms people search for most.

What is the difference between agentic AI and generative AI?

Generative AI produces content — text, images, code — in response to a prompt. Agentic AI goes a step further: it reasons about a goal, chooses the right tools, and takes real action. In dolv, agentic AI calls 25+ tools to read live integration data and execute work, while a human approves anything public before it ships.

What does TOFU, MOFU, and BOFU mean?

TOFU, MOFU, and BOFU are the top, middle, and bottom of the marketing funnel — awareness, consideration, and decision. dolv maps live metrics from your connected tools onto those three stages and rolls them into one weighted composite health score: TOFU 0.25, MOFU 0.40, and BOFU 0.35, measured against a rolling 30-day baseline.

What is human-in-the-loop AI?

Human-in-the-loop AI keeps a person in control of consequential actions. The AI prepares the work, but a human approves it before it goes live. dolv uses a prepare → approve → executing → done flow: internal, reversible actions run on their own, while outreach and posts queue in an Approvals inbox for your sign-off.

What is grounded AI?

Grounded AI anchors the model to your company’s own knowledge — your company profile, playbooks, and knowledge base — instead of the open web’s generic average. In dolv, grounding is on by default for every AI call, so chat, agents, and campaigns all reason from your business unless you explicitly opt out.

Learn the terms, then run them

See every concept actually execute

Grounded AI, agentic agents, human-in-the-loop approvals, and unified funnel intelligence — running in one command center. dolv it.

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