TOFU
weight 0.25
Top of funnel
Awareness
How many people you reach. dolv reads Search Console impressions and clicks plus Ahrefs domain rating, then maps them here automatically.
- GSC impressions
- GSC clicks
- Ahrefs domain rating
Funnel intelligence & analytics
Funnel analytics and intelligence that scores your whole funnel and names the bottleneck
dolv turns your live integration metrics into unified TOFU/MOFU/BOFU funnel intelligence — one composite health score against a rolling 30-day baseline, a cross-metric correlation engine, and a named bottleneck stage. Full-funnel analytics you can actually act on.
What you get
Funnel analytics that ships a verdict, not just charts
One composite health score across every connected tool — grounded entirely in your own data, with the constraint named and the next move prepared.
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One unified funnel, not five dashboards
Reach, consideration and conversion roll into a single weighted composite health score — a stand-up answers in one glance instead of a tab-switch tour across siloed tools.
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Auto-mapped TOFU / MOFU / BOFU
Connect an integration and its live metrics slot into the right funnel stage automatically. No manual tagging, no spreadsheet glue — the intelligence layer does the mapping.
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Scored against your own baseline
Every stage is graded against a rolling 30-day baseline of your real history, so a "healthy" or "off" verdict reflects your context — not a generic industry average.
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Names the bottleneck stage
The engine flags the weakest scored stage as the constraint, so your next move targets the real limiting factor instead of a vanity metric that happens to look bad.
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Cross-metric correlation engine
Time-lag-aware signals link cause and effect across different tools, each with a confidence level, a plain-language narrative, and a suggested next move.
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Multi-touch attribution, 5 models
See which channels and touches actually drive pipeline across five attribution models, so credit follows contribution and the funnel read stays honest.
Stage mapping
Every integration mapped to TOFU / MOFU / BOFU
dolv's intelligence layer maps each connected integration's live metrics onto a funnel stage. Connect a tool and its numbers slot into the right stage automatically — no manual tagging, no spreadsheet glue.
MOFU
weight 0.40
Middle of funnel
Consideration
How well attention turns into engagement. GA4 sessions and bounce rate land here — the heaviest weight, because consideration is where most funnels leak.
- GA4 sessions
- GA4 bounce rate
BOFU
weight 0.35
Bottom of funnel
Conversion
How much engagement becomes pipeline. GA4 conversions map here so revenue intent is scored alongside reach and consideration, not in a separate report.
- GA4 conversions
How stage mapping works
There is no tagging UI to maintain. The moment an integration is connected, its metrics are read live and auto-assigned to a stage. The same mapping powers TOFU, MOFU and BOFU explained and the Google Analytics 4 and Search Console feeds underneath it.
Composite health
One weighted composite health score
Overall funnel health is a single weighted number: TOFU 0.25 · MOFU 0.40 · BOFU 0.35. The weighting reflects where deals are actually won — the middle of the funnel carries the most, because consideration is where most funnels quietly leak.
- MOFU 0.40 — consideration is the heaviest lever, so it moves the score most.
- BOFU 0.35 — conversion intent is held accountable right next to it.
- TOFU 0.25 — reach matters, but it can't flatter a leaky middle.
Want the full breakdown? See the funnel health score explainer.
The loop
From connected tools to an approved next move
Funnel intelligence is only half the loop. The other half is doing something about it — with you in control of anything that matters.
01
Connect your stack
Authorize your integrations once. dolv reads each one live and assigns its metrics to a funnel stage — no nightly export to babysit.
02
Score every stage
Each stage is graded against its rolling 30-day baseline and rolled into one weighted composite health score (TOFU .25 · MOFU .40 · BOFU .35).
03
Find the constraint
The correlation engine explains why a stage moved; the weakest scored stage is flagged as the bottleneck holding the funnel back.
04
Act, with you in the loop
The grounded assistant prepares the next move — a task, campaign or outreach — and human-in-the-loop approvals keep you in control before anything ships.
This is the measure half of dolv's operating model — see execute and measure, how it works, or how the data drives AI sales.
Bottleneck
Finding the bottleneck stage
After every stage is scored against its baseline, dolv flags the weakest scored stage as the bottleneck. You fix the constraint that's actually holding the funnel back — not the vanity metric that happens to look bad.
That's the difference between a dashboard and real intelligence: the dashboard shows you numbers, dolv tells you which one is the limiting factor and where to point the next move. The grounded AI layer keeps that verdict tied to your real context, and a marketing funnel correlation analysis explains why the stage moved.
Who it's for
Built for the operator who owns the number
Founders, heads of growth and full-stack marketers who answer for pipeline don't need another vanity dashboard — they need to know which stage is leaking and what to do about it before the next stand-up. dolv gives them a single composite health read, the named bottleneck, and a prepared next move that ships only after a human approves it. It behaves like an operator on your team, not a chatbot that hands you a chart and walks away.
See how the funnel feeds marketing attribution with AI and powers AI marketing automation.
FAQ
Funnel intelligence, answered
How dolv scores the funnel, builds baselines, finds the bottleneck, and acts on it.
What is funnel intelligence?
Funnel intelligence is one live, grounded read of your whole funnel instead of siloed dashboards. dolv maps every connected tool's metrics onto TOFU, MOFU and BOFU stages, scores each stage against your own rolling baseline, rolls them into a single weighted composite health score, and names the bottleneck stage so you fix the constraint, not a vanity metric.
How does dolv decide which metrics are TOFU, MOFU, or BOFU?
dolv's intelligence layer auto-assigns each connected integration's live metrics to a stage — there is no manual tagging. Search Console impressions and clicks and Ahrefs domain rating map to TOFU, GA4 sessions and bounce rate map to MOFU, and GA4 conversions map to BOFU. Connect a tool and its metrics slot into the right stage on their own.
How is the overall funnel health score calculated?
dolv scores each stage against its rolling 30-day baseline, then combines the three into one weighted composite health score: TOFU 0.25, MOFU 0.40 and BOFU 0.35. The weighting puts the most emphasis on the middle of the funnel, where consideration is won or lost, while still holding reach and conversion accountable.
What is the 30-day baseline and why does it need 3+ samples?
dolv records each metric over time in its metric history, then compares today's value to a rolling 30-day baseline so a score reflects your normal range rather than an arbitrary target. Until there are at least 3 samples it uses a warm-start estimate; once enough history exists, the rolling 30-day comparison takes over for a more trustworthy read.
How does the correlation engine work?
The cross-metric correlation engine surfaces time-lagged relationships between metrics across different tools, not just within one. Each signal shows direction and strength, carries a confidence level and a plain-language narrative, and ends with a suggested next move — so an insight points at a decision instead of stopping at a chart.
Can dolv act on a funnel insight automatically?
Yes, with you in the loop. The grounded chat assistant can read funnel data and a correlation signal, then prepare the next move — a task, campaign or outreach — for your approval. Multi-agent campaigns can act on an OKR the same way. Nothing consequential ships until you approve it.
See full-funnel intelligence on your own data
Connect your tools and dolv maps them to TOFU/MOFU/BOFU, scores funnel health against a 30-day baseline, and names your bottleneck — then helps you act on it, with you in the loop. dolv it.