Funnel intelligence: score every stage, name the bottleneck.
dolv maps every connected tool onto one TOFU/MOFU/BOFU funnel, scores each stage against your rolling 30-day baseline, and names the stage holding you back.
14 days free · no card · full-funnel marketing analytics on your own data · no manual tagging
- 30connectors read and write — every one is mapped to a stage
- 91tools the Director can call on what the funnel says
- 14days free — the full product, no card
- $79a month after that. Every plan, every feature.
One funnel: TOFU, MOFU and BOFU.
Connect an integration and its live metrics slot into the right stage automatically. Three stage scores, one weighted funnel health score — and the weakest one named as your constraint.
- TOFU Awareness and reachweight 0.25 Search Console impressions and clicks · Ahrefs domain rating
- MOFU Engagement and considerationweight 0.40 GA4 sessions · GA4 bounce rate
- BOFU Conversion and revenueweight 0.35 GA4 conversions
The upright mark is your rolling 30-day baseline. Every stage is graded against your own history, then weighted into the composite funnel health score. The weakest scored stage is flagged as your bottleneck. Bar widths and baseline marks are illustrative.
- TOFU 0.25 — How many people you reach. Reach matters, but it can never flatter a leaky middle.
- MOFU 0.40 — How well attention turns into engagement — the heaviest weight, because consideration is where most funnels quietly leak.
- BOFU 0.35 — How much engagement becomes pipeline, scored right next to reach instead of in a separate report.
The same mapping powers TOFU, MOFU and BOFU explained and every stage read on the dolv platform.
Correlation, attribution, and the goal it all ladders up to.
A dashboard shows you numbers. Funnel intelligence tells you which one is the limiting factor, which touches earned the pipeline, and what to do next.
Marketing funnel correlation analysis
Time-lag-aware signals link cause and effect across different tools, not just within one. Each signal carries direction, strength, a confidence level, a plain-language narrative and a suggested next move — so an insight points at a decision instead of stopping at a chart.
AttributionMulti-touch attribution, five models
See which channels and touches actually drive pipeline across First Touch, Last Touch, Linear, Position-Based and Time Decay — and watch credit shift between them. Credit follows contribution, so the funnel read stays honest.
GoalsA North Star, OKRs and ICE experiments
The funnel read ladders up to something you chose: one North Star metric, OKRs the campaigns are tied to, and ICE-scored experiments validated with a z-test. Growth becomes a measured loop instead of a guess.
What moved, and what moved it.
Every result lands on a stage and on a goal. The correlation engine explains why the stage moved; multi-touch attribution credits the touches that earned it.
- One composite — three stage scores, weighted .25 / .40 / .35, read as a single funnel health score.
- One constraint — the weakest scored stage is flagged. That is your move, and only yours.
- One prepared step — the Director drafts the fix against it and holds it for your approval.
This is the measure half of dolv's operating model — the same read drives AI sales and every campaign the Director plans.
From connected tools to an approved next move.
Full-funnel marketing analytics is only half the loop. The other half is doing something about it — with you in control of anything that matters.
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01 · Connect your stack
Authorise your integrations once. dolv reads each one live and assigns its metrics to a funnel stage — no manual tagging, no spreadsheet glue, no nightly export to babysit.
Google Analytics 4 -
02 · Score every stage
Each stage is graded against its rolling 30-day baseline and rolled into one weighted composite health score, so a "healthy" or "off" verdict reflects your context — not a generic industry average.
Funnel health score -
03 · Find the constraint
The correlation engine explains why a stage moved; the weakest scored stage is flagged as the bottleneck holding the funnel back. You fix the limiting factor, not the vanity metric that happens to look bad.
Grounded AI -
04 · Act, with you in the loop
The grounded assistant prepares the next move — a task, campaign or outreach — and multi-agent campaigns can act on an OKR the same way. Nothing consequential ships until you approve it.
How dolv executes and measures
The operator who owns the number
Founders, heads of growth and full-stack marketers who answer for pipeline don't need another vanity dashboard. They need to know which stage is leaking and what to do about it before the next stand-up — one composite health read, the named bottleneck, and a prepared next move that ships only after a human approves it.
Funnel intelligence, answered
How dolv scores the funnel, builds baselines, finds the bottleneck, and acts on it.
What is funnel intelligence?
Funnel intelligence is one live, grounded read of your whole funnel instead of siloed dashboards. dolv maps every connected tool's metrics onto TOFU, MOFU and BOFU stages, scores each stage against your own rolling baseline, rolls them into a single weighted composite health score, and names the bottleneck stage so you fix the constraint, not a vanity metric.
How does dolv decide which metrics are TOFU, MOFU, or BOFU?
dolv's intelligence layer auto-assigns each connected integration's live metrics to a stage — there is no manual tagging. Search Console impressions and clicks and Ahrefs domain rating map to TOFU, GA4 sessions and bounce rate map to MOFU, and GA4 conversions map to BOFU. Connect a tool and its metrics slot into the right stage on their own.
How is the overall funnel health score calculated?
dolv scores each stage against its rolling 30-day baseline, then combines the three into one weighted composite health score: TOFU 0.25, MOFU 0.40 and BOFU 0.35. The weighting puts the most emphasis on the middle of the funnel, where consideration is won or lost, while still holding reach and conversion accountable.
What is the 30-day baseline and why does it need 3+ samples?
dolv records each metric over time in its metric history, then compares today's value to a rolling 30-day baseline so a score reflects your normal range rather than an arbitrary target. Until there are at least 3 samples it uses a warm-start estimate; once enough history exists, the rolling 30-day comparison takes over for a more trustworthy read.
How does the correlation engine work?
The cross-metric correlation engine surfaces time-lagged relationships between metrics across different tools, not just within one. Each signal shows direction and strength, carries a confidence level and a plain-language narrative, and ends with a suggested next move — so an insight points at a decision instead of stopping at a chart.
Can dolv act on a funnel insight automatically?
Yes, with you in the loop. The grounded chat assistant can read funnel data and a correlation signal, then prepare the next move — a task, campaign or outreach — for your approval. Multi-agent campaigns can act on an OKR the same way. Nothing consequential ships until you approve it.
See what moved. dolv it.
From $79 a month after the free 14 days. Every plan includes every feature.