Funnel intelligence
Funnel intelligence is a live, scored read of your entire funnel — top, middle, and bottom — measured against a rolling baseline, so you can tell at a glance whether each stage is healthy, slipping, or improving and what is driving the change. It turns scattered stage counts into one answer about where momentum is being won or lost. In dolv, funnel intelligence runs as one unified TOFU/MOFU/BOFU funnel scored against a rolling 30-day baseline.
What funnel intelligence actually is
Most teams already have a funnel chart — visitors at the top, leads in the middle, deals at the bottom. Funnel intelligence is the layer on top of that chart that makes it decision-ready. It scores each stage against what is normal for you, rolls the stages into a single health read, and explains why a stage is moving rather than just reporting that it moved. The shift is from a passive dashboard to a continuous read of momentum: a clear answer to where is the funnel winning or leaking right now?
The funnel itself is usually split into three stages — top of funnel (awareness), middle (consideration), and bottom (decision), often shortened to TOFU / MOFU / BOFU. Funnel intelligence treats those stages as one connected system, because a TOFU surge that never converts and a BOFU stall that starves pipeline are the same problem viewed from different ends.
Why funnel intelligence matters
Without it, you find out a stage broke weeks after the fact, when pipeline is already thin. A raw number — "1,200 MOFU leads" — tells you nothing on its own; it only means something against a baseline and against the stages around it. Funnel intelligence gives every metric that context, so a dip in MOFU conversion surfaces while you can still fix it, and a TOFU spike that looks great but never reaches BOFU gets flagged as empty volume. For RevOps teams it is the connective read that turns activity into a steering signal instead of a monthly post-mortem.
How dolv does funnel intelligence
In dolv, funnel intelligence is native to a grounded command center, not a bolt-on report. Live data flows from 20 read-and-write integrations — GA4, Search Console, Ahrefs, Google, Meta, and LinkedIn Ads, Gmail, and the built-in CRM — into one unified TOFU/MOFU/BOFU funnel. Each stage is scored against a rolling 30-day baseline, then rolled into a weighted composite health score (TOFU 0.25 / MOFU 0.40 / BOFU 0.35) so the headline reflects what actually drives revenue. A guide to reading the full picture lives in our guide to measuring full-funnel performance.
On top of the read, a cross-metric correlation engine links movement in one metric to movement in another, while multi-touch attribution across five models and intent-signal lead scoring tie each stage back to the touches and leads that earned it. Because dolv is a command center with 25+ tools that execute real work, the read becomes action: agents and multi-agent campaigns can prepare the fix, and every move runs human-in-the-loop — prepare → approve → executing → done — before anything ships. North Star, OKRs, and ICE experiments validated by a real z-test then prove whether a change moved the funnel.
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One unified funnel
TOFU, MOFU, and BOFU live in a single funnel — not three disconnected dashboards — so you read the whole buyer journey as one connected system.
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Rolling 30-day baseline
Every stage is scored against a rolling 30-day baseline, so a number means "up or down versus normal," not just a raw figure with no context.
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Weighted composite health
A composite health score weights the stages by impact — TOFU 0.25, MOFU 0.40, BOFU 0.35 — so the headline number reflects what actually drives revenue.
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Cross-metric correlation
A correlation engine links movement in one metric to movement in another, so you can see what is actually causing a stage to move, not just that it moved.
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Attribution + intent scoring
Multi-touch attribution across five models and intent-signal lead scoring tie funnel movement back to the touches and leads that earned it.
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20 connected sources
Funnel data flows from 20 read-and-write integrations — GA4, Search Console, Ahrefs, Google/Meta/LinkedIn Ads, Gmail, the CRM — as one source of truth.
Catching a leak before pipeline thins
Say TOFU traffic is up and the team is celebrating — but the composite health score dips. In dolv you open the unified funnel and see why: MOFU conversion has slipped below its 30-day baseline, and because MOFU carries the heaviest weight (0.40), the composite falls even as TOFU climbs. The correlation engine ties the slip to a drop in a nurture sequence, and intent-signal scoring shows the new TOFU volume is low-intent. An agent prepares a fix, you approve it, and an ICE experiment — validated by a real z-test — confirms MOFU recovered before the dip ever reached pipeline. dolv it.
Funnel intelligence questions
Quick answers to what people ask about funnel intelligence.
What is funnel intelligence?
Funnel intelligence is a live, scored read of your entire marketing and sales funnel — top, middle, and bottom — measured against a rolling baseline so you can tell at a glance whether each stage is healthy, slipping, or improving. In dolv it runs as one unified TOFU/MOFU/BOFU funnel scored against a rolling 30-day baseline, with a weighted composite health score and a cross-metric correlation engine that explains why each stage is moving.
How is funnel intelligence different from a funnel report?
A funnel report shows counts at each stage. Funnel intelligence adds context and causation: it scores each stage against a rolling 30-day baseline, rolls the stages into a weighted composite health score (TOFU 0.25 / MOFU 0.40 / BOFU 0.35), and runs a cross-metric correlation engine to surface what is driving the movement — so you get an answer, not just a chart.
How does dolv do funnel intelligence?
dolv pulls live data from 20 read-and-write integrations into one unified TOFU/MOFU/BOFU funnel, scores each stage against a rolling 30-day baseline, and computes a weighted composite health score. A correlation engine, multi-touch attribution across five models, and intent-signal lead scoring explain what moved each stage, and because dolv is a grounded command center its agents can act on the read — every move runs human-in-the-loop, prepare to approve to executing to done.
See a funnel that scores itself and tells you why
One unified TOFU/MOFU/BOFU funnel, a rolling 30-day baseline, and a correlation engine — running inside a single grounded command center. dolv it.