Execute and measure marketing in one loop, with you at approve.

Execute and measure is the closed loop at the heart of dolv: a grounded AI command center does real work through 91 callable tools, routes external actions through human approval, then records every outcome in one unified funnel. Insight becomes action, and action becomes a measured result — instead of dying in a doc.

dolv runs multi-agent campaigns where a Director orchestrates member agents in parallel or sequential handoff, but it is human-in-the-loop by design. The team synthesizes one approval-ready deliverable; a person approves anything that ships externally. You set the outcome, dolv does the busywork, and you keep control of the moves that matter.

Public or irreversible actions do. The four prepare_* tools — prepare_email, prepare_outlook_email, prepare_linkedin_post and prepare_blog_post — are queued in the approval inbox and move through prepared, approved, executing and done. A human clicks approve, the real provider call runs, and the result is recorded. Internal, reversible actions run immediately.

When an action is approved, the linked task auto-closes and the measure layer fires. Live metrics from your integrations map onto TOFU (awareness — reach, traffic and discovery), MOFU (consideration — engagement and intent) and BOFU (decision — pipeline and conversion), score against a rolling 30-day baseline, and roll up into one composite health score weighted TOFU 0.25, MOFU 0.40 and BOFU 0.35 — surfacing the bottleneck stage and the next move. On top, a cross-metric correlation engine and multi-touch attribution (five models) tie every measured outcome back to the move that caused it.

Lean go-to-market teams that own the number. If one or two people are responsible for pipeline, you cannot afford insight that stops at a slide: dolv gives a lean team the leverage of a stack — a grounded command center, configurable agents with a $250/mo cap and a full run-history log, a full CRM with intent-signal lead scoring, plus a North Star, OKRs and ICE experiments scored with a z-test. You stay on the decisions that matter; dolv does the busywork and proves what worked.

Internal actions are reversible and stay inside your workspace — create_task, create_campaign, schedule_calendar_event, create_google_doc — so they run immediately. Approved actions are public or irreversible, like sending an email or publishing a post, so they wait in the approval inbox until a human signs off. The line is simple: nothing leaves the building without you.