FAQ AI for ecommerce marketing, answered
How grounding, catalog content, approvals, full-funnel measurement and SEO work inside dolv.
Which ecommerce metrics does dolv track?
dolv reads live data from Google Analytics 4 and Google Search Console and rolls it into a unified funnel. Search Console impressions and clicks drive top of funnel, GA4 engaged sessions and bounce drive the middle, and GA4 conversions drive the bottom. Each metric is benchmarked against a rolling 30-day baseline and weighted into one composite health score, so you see traffic, engagement, and revenue in one place instead of three disconnected tabs.
Can it publish product content to WordPress?
Yes. An agent uses compose_content to draft on-brand product and category copy grounded in your catalog knowledge, then prepare_wordpress_post stages it as a WordPress post. WordPress is a real read + write integration, so the draft is prepared with your positioning and language — not generic filler — and queued for a human to review before it goes live.
Does AI content need approval before going live?
Yes, for anything public. Publishing a WordPress post, sending an email, or posting to LinkedIn is prepared and queued in Approvals, where a person reviews and clicks approve before it ships. The flow is explicit — prepare, approve, executing, done — and every result is logged. Internal, reversible work like drafting and planning runs immediately, so you move fast where it is safe and pause where it counts.
How does it tie SEO to conversions?
dolv connects Ahrefs domain rating and Search Console rankings to GA4 sessions and conversions through its cross-metric correlation engine. Instead of guessing whether a content push or a ranking gain moved revenue, the engine surfaces which top-of-funnel signals actually correlate with bottom-of-funnel conversions — so you fix the real bottleneck rather than the loudest dashboard.
Can I run a seasonal launch end to end?
Yes. create_campaign spins up a launch and a Director agent orchestrates member agents — running in parallel or in sequence — so research, catalog content, outreach and analysis execute as one motion with shared context. The campaign produces drafts and prepared actions that land in Approvals; a human signs off before anything publishes or sends, so you get an end-to-end seasonal push without losing control of what ships.